Campaign URL builder

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Analyze the performance of your Facebook Ads directly in SocialGest

What do these parameters mean?

The next table shows detailed information and examples of each campaign parameter.

Campaign name
(utm_campaign)

Set the name and keep it for future times. This allows you to track your link’s metrics.

Ejemplo:
black_friday, halloween_sales

Source
(utm_source)

This parameter defines where you wish to leave your link. It will help you to identify which are the best pages for link’s conversion.

Ejemplo:
Google

Medium
(utm_medium)

This points to a user’s action, how they got to your web page. It may refer to clicks coming from a banner or an interaction with a Facebook post.

Ejemplo:
Email, banner

Term
(utm_term)

It can be used to track keywords from an ad, like names or product categories.

Ejemplo:
Shoes, tennis

Content
(utm_content)

This parameter is often used for A / B tests, which marks two or more different variants from an ad that is shown in the same medium.

Ejemplo:
skycrapper,banner_wide

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