Analyze the performance of your Facebook Ads directly in SocialGest
What do these parameters mean?
The next table shows detailed information and examples of each campaign parameter.
Set the name and keep it for future times. This allows you to track your link’s metrics.
Ejemplo: black_friday, halloween_sales
This parameter defines where you wish to leave your link. It will help you to identify which are the best pages for link’s conversion.
This points to a user’s action, how they got to your web page. It may refer to clicks coming from a banner or an interaction with a Facebook post.
Ejemplo: Email, banner
It can be used to track keywords from an ad, like names or product categories.
Ejemplo: Shoes, tennis
This parameter is often used for A / B tests, which marks two or more different variants from an ad that is shown in the same medium.
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