Campaign name
(utm_campaign)
Set the name and keep it for future times. This allows you to track your link’s metrics.
Ejemplo:
black_friday, halloween_sales
Source
(utm_source)
This parameter defines where you wish to leave your link. It will help you to identify which are the best pages for link’s conversion.
Ejemplo:
Google
Medium
(utm_medium)
This points to a user’s action, how they got to your web page. It may refer to clicks coming from a banner or an interaction with a Facebook post.
Ejemplo:
Email, banner
Term
(utm_term)
It can be used to track keywords from an ad, like names or product categories.
Ejemplo:
Shoes, tennis
Content
(utm_content)
This parameter is often used for A / B tests, which marks two or more different variants from an ad that is shown in the same medium.
Ejemplo:
skycrapper,banner_wide
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